Today, marketing students also need to know basic HTML, design software such as the Adobe Suite, how to run a Google adwords campaign, how to optimize a Web site for search engines, how to analyze Web analytics data, develop a keyword strategy, and manage e-mail marketing campaigns. A basic knowledge of how social media including sites such as Facebook, LinkedIn, Tumblr, and Twitter can be used to leverage a marketing message isn’t optional—it’s a requirement.
Source : http://www.businessweek.com/bschools/content/nov2009/bs2009115_016982.htm
NDLR : Ce qui me rassure sur la pertinence de la démarche du dernier cours que j’ai donné 
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