OPERATIONAL DECISION ELABORATION METHOD AS A FORESIGHT METHOD: A CORPORATE APPROACH

COMPETITIVE/MARKET INTELLIGENCE AS A BOOSTER FOR INNOVATION

http://conference.competitive-intelligence.com/vortraege/vortrag37.shtml

Competitors, companies, have known technologies, capacities, finances, resources and pre-defined markets. In these conditions, they have a limited number of “options”.

“Operational decision elaboration method” uses tactical intelligence to determine what an “adversary” is able to do when confronted to another “party”: what are its equipments, troops, intentions, organizational and operational behaviors. 

Thus, a military strategist has constraints, imperatives, objectives, limited means and variables that will create an uncertainty for the fulfillment of the mission. This is where intelligence plays a role. The article would stress how this method allow to forecast companies decisions, as their variables and options are less diversified than in the military field. This method would not allow to forecast precisely every decision but limit the number of factors to monitor: the consequence is a better ability to orientate corporate intelligence means, themselves more limited than in the military field. In this case, analysis takes an even more important place.

Pierre Memheld 

Parution dans DEFNAT
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Key topics

• competitive intelligence methods origin, use, and limits in a specific industrial sector
• operational decision elaboration method and planning process to anticipate evolutions
• complex competitive intelligence analysis and constraints to use the method/process

Speaker profile

Pierre Memheld: Compliance & Due Diligence Advisor at InsideCo, speaker at the International Relations School – University of Strasbourg (Institut de Traducteurs, d’Interprètes et de Relations Internationales), MBA from ESSEC.

Pierre has more than 15 years of experience in market & competitive intelligence in utility, energy, transport or aerospace industries in Europe, India and Middle East.