Strategy – Five Fundamentals for Productive Ideation Sessions : MarketingProfs Article
n this article, you’ll learn…
Five guidelines that’ll ensure you have a productive ideation session
Common ideation pitfalls to avoidNothing, absolutely nothing in my line of work is as much fun as a great ideation session. You’re in the moment, sparks are flying, your brain’s going a mile a minute. The friendly competition from a diverse range of bright, talented colleagues stimulates original ideas that you never thought you could have.
I’ve participated in and facilitated countless ideations over the course of my career. The quality of the participants, the personality and energy of the facilitator, and the range of creative exercises all factor into the success of the session.
But I have found that heeding the following five fundamental guidelines will exponentially boost the odds of having a productive session.
