So here are some reasons to blog.

• You learn a lot more researching and writing than passively vegetating in front of the TV
• You get feedback from your customers without asking for it
• Positions your company and brand as thought leader and authority in your industry
• Acquire more customers through indirect means by adding real value that is noticed
• Builds a body of work that lasts
• Your Websites SEO is continually improved and optimized
• Keeps your brand ahead of your competitors
• You engage with your customers
• Builds your company’s brand
• Grow your personal brand
• Activity rather than passivity builds momentum
• Creates New Ideas
• Builds Networks on all sorts of levels
• Facilitates sharing between customers
• Creates community
• Provides an outlet and feeds your passion
• You make more money
• Provides content for ebooks, online video podcasts and webinars
• Feeds your passion
• It clarifies and codifies your thinking by putting pen to paper..I mean in the 21st century “fingers to the keyboard”
• Prepares you for a book
• Builds your resume
• Provides authenticity- before PR sanitizes a news release
• Lets you speak in your voice
• Builds relationships with industry leaders
• Helps you make a difference in the world
• To just plain help people
• Keep ahead of the trends in your industry
• To have fun